Why Marketing Aren’t As Bad As You Think

The Importance of Influencer Marketing in the Today’s Business World Marketing in today’s modern world has become more sophisticated and challenging because of the various social platforms that consumers are exposed to. The stiffer competition in today’s business has led to various marketing strategies and one of these is influencer marketing. In this type of marketing strategy, influencer marketing focuses on a person called the influencer rather than a large group of consumers to advertise the message of a brand. These influencers usually have the roles of bloggers, content writers, journalists, creative people and so on, and they are regarded as influential people who consumers would look for opinions. Content marketing and social media marketing are considered as the two major types of influencer marketing. With the consumers of today more exposed to high communication technology, they give more attention to social media rather than the traditional advertisements. Through the personal and social channels of the influencer, the brand, products or services are being written about and makes up the basis of influencer marketing. It is undeniable therefore that consumers nowadays would tend to believe the opinions of the influencers rather than listen to the media.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Influencer marketing nowadays can be fairly seen as having a higher standard compared to traditional advertisements and this is because this kind of marketing focuses on building relations and creating positive image on a brand or service, and true enough, consumers are looking up to these influencers for guidance in making a decision on what and where to purchase. Influencer marketing further provides a better description with interactive messaging platform that is much simpler and makes market grows faster. Nowadays, consumers would look at their fellow consumers or their favourite personalities to help them decide what to purchase, instead of referring to companies like in the past. Through influencer marketing, a flood of new waterworks for brands to connect to the market are opened on a larger scale through its organic marketing method that can be termed as the new age word of mouth. Influencer marketing rides on the possibility of thousands or millions of consumers to view their messages through social connections. Influencers have the task and trusted to provide the updated information about the products or services being dealt with, and this information can be released to the consumers through social media over several days or weeks.