The industry is benefiting from phone call tracking and attribution which is a new form of marketing analytics. This marketing analytics does not work by itself but it is aided by other analytics. Compared to other form of marketing analytics, you get direct interaction from clients and are able to get helpful feedback. Below are some of the highlights of phone call tracking and attribution.
The first benefit of phone call tracking and attribution, is that you are able to get first hand information of what your customer needs are. Tracking customer calls to your business gives you a better understanding of why they are attracted to your business when you listen in. when you know what to improve upon, you are more likely to make more sales.
When you track your calls, you are able to also understand how your employees are interacting with the clients. you are in a better position to know how your employee communication is. Communication between your employees and customers can be standardized and improved when you know what they are saying.
Another benefit of phone call tracking and attribution is that it enables you to compare your marketing strategy with your market to know if they correlate. This analysis can help bridge gaps between your strategies and what is actually on the ground. Since you have a clearer picture of the market you can also adjust your marketing strategy accordingly.
keyword level tracking is another benefit of this analysis. Knowing what keywords are easily associated with your business can help you know how to use them best. Keywords that are not helpful, can be eliminated from your campaigns.
Campaigns that are useful can be separated from those that are not. When you know which campaigns work you are in a position to make informed decisions with the data you are collecting to help you know where to concentrate on your best efforts.
This analysis can also show you the paths clients have taken while interacting with your organization. Buying patterns, company appeal and how they learned about your company are some of the information that you can learn about your clients. With this information, you can document areas that are costing you repeat clients and improve on them.
It is helpful to invest in marketing campaigns that have a return on investment. With this analysis, you have a clearer picture of campaigns that do have a return on investment and those that are profitable for your business. When you engage on profitable campaigns, you not only invest profitable but save the business on spending on unnecessary cost.