Relating to others is currently hard enough in one’s life. Nonetheless, relationships with customer add a whole new level of complication to the mix. This is most likely why you feel like a king running his kingdom rather than a business owner. Occasionally, you feel as though you’re losing your mind referring to loyalty and branding.
Possibly, you want a dragon to appear somehow and burn away all the issues you are facing so that you could start afresh. Dragons may be of help, but this is all fantasy. However, we can learn one or more things about customer relationships from fantasy, especially from the red three-headed dragon called Targaryens from the series called Game of Thrones.
maybe customer retention is not as vital, and you do not care a lot about your image when you burn your constituents alive like King Aerys II. However, this is not the major reason why you do not wish to imitate the deceased rightful king of the Seven Kingdoms. The king’s madness was not very consistent, and this is the sort of inconsistency we will focus on.
Customers expect that your brand will be consistent. A great illustration is the many the coffee shops which have been around for a while. Both their products and customer relations are consistent. At every stop, you will hear them call out an order with your name. They barely mistake your purchase and make it possible for you to stay for as long as you want.
At the crux of customer relationship consistency are the small things. And you can transfer this rule into any company even the B2B companies.
Even before you get new clients, your priority should be customer retention. In fact if you increase your customer retention only by 5 percent, your profitability goes up by 75 percent. Hence, make certain you enforce rigorous customer relations on your enterprise. This will guarantee that you keep your customer relations consistent.
Daenarys, an arrogant queen, would be the rightful heir of the Seven Kingdoms and she may make a bad customer relations supervisor. You will not treat your customers any better when you demand that the person you love bends the knee. So where do you draw the line between “you will bend the knee, ” and the “customer is always right”?
The customers are not experts in your field; therefore they cannot always be right and you cannot lord it over them as you would a child who is misbehaving. You have the duty to instruct them gently, and you can attain this without losing business.
When you utilize the best b2b marketing approaches, you set your company up as the expert in whichever product you’re selling. It’s the client who uses the item but you focus on it and know it best.